You’ve seen the commercials (if you haven’t just watch the youtube video) and apparently he is the CEO of Life Lock and that apparently that really is his Social Security number. But according to a class action lawsuit Life Locks identity theft protection services failed. The service was so inept that even the company’s CEO identity was stolen.
The lawsuit states that more than 20 drivers licenses obtained using Davis’ (the CEO) personal information and that his entire personal profile has been compromised
The lawsuit also says that Life Lock which claims to be the “industry leader in field of Identity Theft Protection” made false and misleading statements in its ad campaigns
The suit states
Through its advertisements, LifeLock misrepresents and assures consumers that it can protect against all types of fraud including, without limitation, computer hacking, password theft and other noncredit-related theft,
But Life Lock doesn’t protect against many forms of identity theft, according to the lawsuit. Life Lock does place fraud alerts on its subscribers’ credit profiles but does nothing to protect personal bank employment and medical information
The suit states
LifeLock knows, yet fails to disclose, that the services it provides do not offer the breadth of protection that it promotes through its massive advertising campaign,
The lawsuit states that even Life Locks $1 million guarantee against any damages resulting from breaches that occur under the company’s watch is misleading
David Grubb (suit’s local counsel)
In actuality, once you get beyond the numerous legal limitations and disclaimers, the policy really only guarantees that LifeLock will investigate how to fix its failure. The subscriber receives no monetary recompense and no guarantee that their reputation and credit status will be restored.
According to the suit, the company has almost 1 million subscribers who pay roughly $110 a year for Life Lock’s protection.
David Paris (an attorney with the New Jersey firm Marks & Klein who is heading the case)
This is a service that you pay for and it kind of lays dormant. So no one knows that they’re not getting what they paid for, because they don’t know what to look for.
Paris says that people can do on there own for free what Life Lock does.
The lawsuit also alleges that Life Locks service could harm there costumers cause of the constant placement of fraud alerts could prevent them from getting home loans of refinancing home loans.
Apparently cause Davis’ faith in his own company he’ll be paying for things that he didn’t buy for years to come. Poetic justice if you ask me.
Source: ID theft protection firm sued
Found at Dvorak Uncensored
6 responses so far ↓
Bob Morgan // May 18, 2008 at 11:45 pm
Actually, this just proves the service works even better. Of course, duh, people are going to try to steal his identity. But the company’s guarantee fixed each occurance each time…just like they would for a customer.
Go put your SSN number out there without a service like LifeLock….. then post a valuable article about the painful time you have fixing it…YOURSELF. Duh.
N. Palmer // May 19, 2008 at 1:23 pm
Yikes… yeah that is a really ironic situation! I’ve heard LifeLock’s ads many times and was even thinking of using their service!
Nice blog by the way. When you get a chance please visit my own site at http://www.Lightloch.com .
Thanks and keep it up!
Lone Wolf // May 19, 2008 at 2:54 pm
Bob: Actually it didn’t work. It didn’t prevent people from steeling his social security number. Its also false advertising, the advertisement claimed that it could protect you from identity theft even you gave your social security number to every one which it fails to do.
N. Palmer: Nice blog.
That poor dog,. Its amazing he survived all that. He’s ether very brave or very stupid.
Geoff Artman // May 26, 2008 at 5:48 am
Actually it DID work. It’s purpose is to prevent anyone from opening up a line of credit with the social security number. But it also proves another thing, that even if someone did use it and open a line of credit, that they back up their services with a $1 Mil. service guarantee that will work to fix the problem. So I think that the few bugs that get through the cracks actually get stepped on after the fact. By the way Wolf, steeling should be spelled stealing, duh.
Lone Wolf // May 28, 2008 at 6:33 pm
No, it didn’t.Lifelock is supposed to protect people from identity theft (see video in post), it failed to protect Davis from identity theft.
According to the suit that $1 million guarantee is not really guarantied
Geoff Artman // May 29, 2008 at 11:56 pm
Wolf,
Since I publically dis’d you about your spelling, I wanted to publically apologize to you. I’m new to the blogsphere and was wrong in my cut, so here it is, I apologize.
Geoff
Leave a Comment